Key Account Management
Achieve successful development and expansion of your long-term relations with your key customers: the Key Account Management Training provides a current update to your KAM know-how. It enables you to secure and expand your competitive position even better.
Learning aims
Boost the qualities of your employee and team leadership and gain new ideas and motivation.
- Delegate tasks to the team
- Control in a motivational manner
- Reach concrete agreements
Train your skills and know-how when negotiating with customers.
- Internal and external positioning
- Handle objections skillfully
- Actively facilitate sales closures
Learn how to further optimize the relations with your customers and in your team.
- Develop and expand customer relations quality
- Trustful communications with your team
- Professional external team appearance and presentation
Target group
This training course is conceived for key account managers, sales heads, sales managers and field force managers, as well as sales employees who service major customers or co-manage the key account management.
In the seminar, you learn how to use your position as a mutual contact point even more efficiently. To do so, you train various methods and strategies for optimal key account management and receive new motivation and ideas for managing the employees.
Why PROAKTIV
Tailored content and formats in blended and face-to-face training with individual coaching for your success
Verifiable and long-term behavioral changes through personal coaching and practice training on the job
Interactive and cutting-edge training and coaching – with differing formats depending on interests, learning profile and availability
Key Account Management compared
| Face-to-face | In-house | |
|---|---|---|
€1,400 per participant | Individual | |
all training content is trained in the group, additional information only as online modules | Individualised sector-specific training for in-house company groups, planned and conceived in accordance with the customer’s requirements | |
Full-day face-to-face
Interactive practice exercises, individual and group work, self and external assessments, presentations, exchanges of experience with best practice examples, concrete implementation tips. New ideas are tried out immediately. | 2 days | as requested |
Training documentation
All worksheets and data sheets processed in the training sessions. | ||
Note cards (print)
Concise summaries of the most important subjects in the face-to-face training in a handy A6 format, clearly arranged in the memoriser folder. | ||
Note cards app
Concise summaries of the most important subjects in the face-to-face training, clearly arranged for smartphone use and on hand at all times. | ||
Practice task
Training on the job: Practice tasks with concrete problems and issues are implemented during the training. Doing so, the trainer/coach provides active support. | ||
Training certificate
Awarded following the successful completion of and participation in all of the full-day training sessions or online modules. When the attendance is incomplete, a confirmation of participation only is issued. | ||
Languages available
Further languages on request for in-house training. | German | German / English |
€1,400 per participant | Individual | |
Appointments & locations
Face-to-face Training
Continuing education with a system
