Licence to Sell - Sales Training B2B
Successful salespeople react to customer requests flexibly, notice changes early on and behave proactively. Lay the foundation for being successful in sales – with our sales training programme Licence to Sell.
During the four-part training programme, you train how to arrange appointments professionally, close sales pitches successfully and expand your network of customers. You develop your own personal selling style and gain confidence in dealing with the different types of selling situations. The tried and tested combination of face-to-face and online training, as well as personal coaching ensure that your learning success is long-term.
Learning aims
- LIFO® strengths profile "selling style"
- goal- and people-oriented selling
- making your own behaviour visible and thus describable
- understanding customers‘ wishes
- using the Kano model to analyse customer wishes
- coming to specific agreements
- using LIFO® to address your counterpart effectively
- conducting trusting and constructive talks with customers
- expanding potential of existing customers
- seeing existing customers from a new perspective and enthusing them
Target group
Licence to Sell is targeted at all salespeople who want to use a solid training programme to increase their sales in the long term and thus secure their company’s competitiveness. The four-part training programme will allow the participants to noticeably improve their selling skills so that can be even more successful in their work with the customers.
Why PROAKTIV
Tailored content and formats in blended and face-to-face training with individual coaching for your success
Verifiable and long-term behavioural changes through personal coaching and PROAKTIV practical training on the job
Interactive and cutting-edge training and coaching with differing methods and formats depending on interests, learning profile and availability
Licence to Sell compared
| Digital | Mixed | Face-to-face | In-house | |
|---|---|---|---|---|
€1,280 per participant | €2,150 per participant | €2,400 per participant | Individual | |
Learn when and where you want. Possible to start at any time. Free choice of times and dates. | learn all content initially online, followed by training together in the group | all training content is trained in the group, additional information only as online modules | Individualised sector-specific training for in-house company groups, planned and conceived in accordance with the customer’s requirements | |
Full-day face-to-face
Interactive practice exercises, individual and group work, self and external assessments, presentations, exchanges of experience with best practice examples, concrete implementation tips. New ideas are tried out immediately. | 2 days | 4 days | as requested | |
Online modules
100% flexibility, interactive learning modules with numerous video sequences, concrete practice situations, practical tasks with worksheets, checklists and summaries. 1 year of access to all of the online content. | 5 modules | 5 modules | as requested | |
Personal coaching (online)
Virtual individual coaching sessions each lasting 15 minutes by video conference, practice your performance one-to-one with your trainer, personal practice situations, flexibly bookable via our learning platform. | 8 sessions | 6 sessions | as requested | |
Textbook
Reference book with additional background information on the theories, as well as further subjects. | ||||
Training documentation
All worksheets and data sheets processed in the training sessions. | ||||
Note cards (print)
Concise summaries of the most important subjects in the face-to-face training in a handy A6 format, clearly arranged in the memoriser folder. | ||||
Note cards app
Concise summaries of the most important subjects in the face-to-face training, clearly arranged for smartphone use and on hand at all times. | for bookings of face-to-face full-day training | |||
Learning platform
You find your online modules and your learning progress here. You can log in at all times and also book your personal coaching sessions (online). You have 1 year of access to your content. | access for 1 year | access for 1 year | as requested | |
Practice task
Training on the job: Practice tasks with concrete problems and issues are implemented during the training. Doing so, the trainer/coach provides active support. | ||||
LIFO strengths profile
Prepare your personal strengths profile, evaluate it together with the trainer/coach, utilise it in the training sessions, incl. learning recommendations. | ||||
Training certificate
Awarded following the successful completion of and participation in all of the full-day training sessions or online modules. When the attendance is incomplete, a confirmation of participation only is issued. | ||||
Languages available
Further languages on request for in-house training. | German / English | German | German | German/English |
€1,280 per participant | €2,150 per participant | €2,400 per participant | Individual | |
Appointments & locations
Face-to-face Training
Continuing education with a system
